My Empirical Life
30 years in fashion. Four continents. Fashion, culture, travel, beauty and commentary — written for women who live empirically.
Meet Tanja →
From the journal
All stories →Never been to Marrakech but can’t wait to go? From riads to restaurants, bargaining tricks and the medina at dusk — a comprehensive guide to the city that seduced me before I even arrived.
March 2026 Read the story →Limited edition prints
View all 11 works →



Seducing you with
heretical
ideas.
The things the mainstream press won’t say. Unsponsored. Unfiltered. Written for the empirical woman who reads between the lines.
Read & Subscribe →“Why stop at a tin foil hat when you can have the whole outfit.”
Read on Substack →Seducing you with
heretical
ideas.
Thirty years of fashion observations, unsponsored. No brand deals. No PR gifts. Just what I actually think after three decades in the room.
Read & Subscribe →“How the weaponisation of thought-limiting clichés serves to silence critical thinkers — and why this is a death knell for democracy.”
Read on Substack →Seducing you with
heretical
ideas.
Health without the dogma. Beauty without the sponsored roundup. What I actually research, test and use — and why the evidence matters.
Read & Subscribe →“Identity politics is a lie — and here is why thinking for yourself is the most radical act left.”
Read on Substack →


