Pink Lou Lou is an Australian based fine jewellery label by Skye Campbell that infuses feminine details and modern simplicity. It is the sort of jewellery that you want to wear every day , jewellery that embellishes unobtrusively, melding understated adornment with beauty and sentiment.
When the designer contacted me about collaborating she mentioned her mother’s style, her amazing vintage clothes, the inspiration she had brought to the jewellery collection and my ears immediately perked up. As you know, I adore vintage clothes so I had an idea to take these cherished pieces back in time and shoot the jewellery in the soft glow of the 70s and early 80s.
Kasia Werstak puts Vaseline on the lens for a trip into the soft focused past while I don Skye mum’s gorgeous vintage Gucci, Jot, Cote d’Azure and Ranotto and ask Skye some questions …
TANJA: I love your gorgeous whimsical jewellery. How did you come up with the
idea to start a jewellery company after working for so long in a different field?
SKYE: I fell into Production as I studied Fashion Design at RMIT but after years of working as a producer on Photographic, Digital and Film projects I wanted to have something of my own where I controlled the creative process right from the conception of the idea to how it is presented to the consumer. As a producer, I am right at the end of of the food chain, the product is made and the ad is already conceived, my job is then to bring it to life, on budget and schedule. With Pink LouLou I am involved in all aspects of the business and I love thinking creatively to make it all happen!
I chose jewellery as could never find the perfect present for my friends that was sentimental but not cliché with lasting quality that was also affordable. This unsuccessful search spurred the idea for the first piece which was the Map of Tasmania charm on a chain which both symbolises my home and humour. It was given to a select few who helped me through a difficult time in my life. This then lead me to think about my mum’s great everyday fine gold pieces which had by then long gone (probably due to my sister and I knicking it) but since I fondly remembered them , I thought it would be great to re-create them. Those pieces being the Razor blade charm, Delicate heart charm and Reef knot ring which are still in the range. That is how Pink LouLou was conceived . When it launched online in October 2009, the Pink LouLou Map of Australia necklace simultaneously and very serendipitously also appeared on the cover of Harpers Bazaar gracing Jennifer Hawkins (styled by old friend Mark Vassallo). That was a very exciting day!
TANJA: Your mother sounds like she was quite a stylish character. Tell me a bit about her and how she used to dress?
SKYE:My mother was a city girl who married a Tasmanian farmer 11 years her senior. She was very pretty with a great sense of style and a wicked sense of humour (she is still all that) .Though they had an idyllic country life both my parents enjoyed escaping to the “mainland” and overseas where she loved to shop. I remember her returning from these trips with suitcases heaving with treasures. Though she loved fashion she wasn’t a slave to trends, she wore what suited her.
TANJA: How has she shaped how you view fashion?
SKYE:She taught me to rely on the classics, invest in quality but if you embrace a trend make sure it suits you.
TANJA: What is your favourite piece in the Pink Lou Lou collection and why?
SKYE:God that is like singling out a favourite child…….only kidding! I selfishly don’t put anything in the range I don’t like myself but I am very fond of the pieces that are also much appreciated by others. The Love Knot Ring has been so loved and I get a kick out the fact it was influenced by ring owned by mum.
TANJA: What is next for Pink Lou Lou?
SKYE: Just recently Pink Lou Lou collaborated with Vanishing Elephant for MBFWA. As I am pretty much a one man band, I really enjoyed joining forces with the VE boys to produce a range that touches on our brands’ shared values. I would love to do more collaborations with clever people and brands. I’d love to see Pink Lou Lou offer more than just jewellery for the modern, classic, fashion literate girl. My mind reels at the possibilities and I have been toying with some ideas. You will be one of the first to know – stay tuned !
Check out more of Pink Lou Lou‘s beautiful jewellery on the website and store here!
Photographed by Kasia Werstak
Hair & make up by Claire Thompson